CLIENT: Automotive retailer PROJECT: :60 second television spot #1 TYPE: Dramatization; comedy A salesman walks over to the General Manager. In the background, we see an elderly looking man looking at a Honda in the showroom. Ralph: Hey, boss! I know we're the Honda dealer that treats people like neighbors.   Boss: That's been Middletown Honda's philosophy for years...treat people like neighbors.   Ralph: I know...with respect and kindness. That's the problem. I can't treat that guy like a neighbor.   Boss: Are you crazy! Everyone gets treated like a neighbor, whether he's looking for a great deal a Civic, Accord, or Prelude. Everyone gets the famous Middletown Honda neighborly treatment.   Ralph: I just can't...   Boss: Why do you think Honda‚s been named the country's top rated car according to the latest J.D. Power Customer Satisfaction Index?  Because Honda's a great car, backed by great people.    Ralph: But...   Boss: Why can't you treat that guy like a neighbor?    Ralph: He's my father-in-law.   (Freeze frame. Dealer logo, address, phone number appear superimposed over video.)   CLIENT: Automotive retailer PROJECT: :60 second television spot ˆ spot #2 TYPE: Dramatization; comedy   We are in the Middletown Honda showroom. A salesman is sitting at his desk. Around him are all the sorts of things you'd find in a garage -- rakes, mowers, hoes, etc. His boss comes up to him.   Boss: How's your first day on the job, Ralph?  What the...what is all this stuff?    Ralph: Well, isn't this the dealership that treats people like neighbors?   Boss: Well, sure. But it's just a figure of speech. It describes the way we treat all our customers. Whatever they want from a dealer, we deliver. Whether it's giving them the country's top rated car...   Ralph: That's the Honda, right, boss?   Boss: That‚s right, Ralph. And we've got great selections of Accords, Civics, and Preludes. We'll arrange financing, or custom leases...we'll do anything to make the customer feel like a neighbor, get it?   Ralph: I think so. That‚s why Middletown Honda is New York state's number one Honda dealer. Because we treat our customers like neighbors.   Boss: You've got it, Ralph.   Ralph: Whew, I'm glad our customers won't come here to borrow all this stuff.   Boss: Why's that?   Ralph: Because it's all yours.   Freeze frame. The dealer‚s logo, address, and phone number are superimposed over video frame.